NKO CASHEMIRE : ecommerce website design

Project type

Web/Interaction design

Client
Cashmerestores
Web site
www.nko-cashmere.fr (external link)
Abstract
E-commerce web site re-design for the Parisian fashion brand Nko cashmere.
The objectives were multiple: to highlight products’ visuals and their fabric quality, to make the user experience and buying process easy, to improve the digital brand’s image with respect to the retail shops.
Therefore, the chosen design is minimal with neoclassical references; text elements are given less focus than product images; some innovative features, like a filter according to a clothe's warmth, are set up.
Project produced in collaboration with the development company 3octets.
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Nko Cashmere website, home page

products list page

product detail page

Lookbook page, showing the autumn/winter collection 2012-2013