FROGRAM: website + corporate design

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Project type
Web/Interaction Design+Print Design+Logo Design
Client
Frogram - Coop. Tangram
Web site
www.frogram.it (external link)
Abstract
Web site, logo and business cards made in 2006 for the event management company "Frogam".
The design in based on a "surreal" postcard-like layout, with a vibrant pink color band in a very calm landscape (according to Kandinsky's Chromatic Theory).
The same concept is applied to logo design where the shocking pink is next to an authoritative blue, and a classic type font co-exists with a modern one.
The F letter recalls the music score symbols, while the reed reinforce "frog".

The aim is to show both the creative and professional/rigorous sides of the agency at the same time in a funny and classy way.