Mission Digital art direction & web design
E-commerce web site re-design for the Parisian fashion brand Nko cashmere.
The objectives were multiple: to highlight products’ visuals and their fabric quality, to make the user experience and buying process easy, to improve the digital brand’s image with respect to the retail shops.
Therefore, the chosen design is minimal with neoclassical references; text elements are given less focus than product images; some innovative features, like a filter according to a cloth's warmth, are set up.
Project produced in collaboration with the development company 3octets.
Header image taken from the promotional video made by Frank de Visme for NKo.
[…] text elements are given less focus than product images
[…] some innovative features, like a filter according to a cloth’s warmth, are set up.
The colour and the size of the chosen garment are displayed in real time next to the “add to basket” button.