Maiada El Khalifa

Logo and responsive website design for the artist painter Maiada El Khalifa. As the client asked me to convey a high end art and minimal style, I’ve applied a deep blue colour to all text & graphic elements, excepted the artworks of course.

This monochromatic interface and the generous white space provide the look & feel of cultural/art institutions, reminding an invitation of exhibition catalogue.

The way of exploring artworks is directly inspired of museum experience: each category represents a room. A list of artworks with their caption appear at first.

A bigger version of each artwork is displayed by a zoom effect on click, enforcing the exhibition experience metaphor. This animation was coded with asynchronous calls to maintain the galleries loading time super fast.

Besides a more classical navigation, it’s possible to navigate through the pages making them slide horizontally with a partial overlap during the animation.

Some other tiny animation effects complete this website making it look alive, in spite of its radical purity.

maiada logo greyscale

images gallery



about the artist page

“[…] This monochromatic interface and the generous white space provide the look & feel of cultural institutions”

gallery page mobile versionmenu animation mobile versionhorizontal slide mobile version
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