Logo and responsive website design for the artist painter Maiada El Khalifa. As the client asked me to convey a high end art and minimal style, I’ve applied a deep blue colour to all text & graphic elements, excepted the artworks of course.
This monochromatic interface and the generous white space provide the look & feel of cultural/art institutions, reminding an invitation of exhibition catalogue.
The way of exploring artworks is directly inspired of museum experience: each category represents a room. A list of artworks with their caption appear at first.
A bigger version of each artwork is displayed by a zoom effect on click, enforcing the exhibition experience metaphor. This animation was coded with asynchronous calls to maintain the galleries loading time super fast.
Besides a more classical navigation, it’s possible to navigate through the pages making them slide horizontally with a partial overlap during the animation.
Some other tiny animation effects complete this website making it look alive, in spite of its radical purity.
“[…] This monochromatic interface and the generous white space provide the look & feel of cultural institutions”