Ecommerce website UI and UX redesign for “Graine de photographe”, a French company offering photography workshops and classes for an amateur audience.
The goal was to enhance both the brand’s look and the website’s user experience. More specifically: the contents needed to get reached and understood easily; the purchase errors and calls to customer service had to be lowered down.
Therefore all the content types from the older site were analysed, rearranged, rewritten.
New information architecture and layouts were designed to lead to a progressive and contextual information discovery.
On these foundations, a new fresh and light look was designed.
This website is designed to be 100% responsive, adapting perfectly from 4" mobile screens and taking advantage of bigger 27".
Despite grainedephotographe.com is running on Prestashop CMS, all the templates were designed and coded from scratch to deliver a personalised user experience. The buying process and user account pages are customised too. The development was made by 3octets.
“New information architecture and layouts were designed to lead to a progressive and contextual information discovery”