Visual identity and mobile application design for the Italian startup Eat². This project included the definition of graphic communication guidelines, the design of a logo and some business cards, user interface and graphic design of an application for theiPhone 3 and 4+.
Eat² applies the concept of “last minute” to gastronomy. The iPhone app matches a user’s eating preferences and geolocalisation by offering interesting deals in a few selected restaurants nearby.
The visual identity is minimal and functional, at the same time keeping the warm colours of red and violet. The typographic choice stood on combining a sans-serif font with soft details to a special version of Bodoni, a classic of 18th century Italian typography; full-bodied but with extremely elegant shapes and contrast.